Bolstering a marketing team’s creative capabilities in a time of need.
The business challenge
Chargifi builds the innovative technology which transforms the way the world manages, monitors and monetises power. After a significant investment, Chargifi were ready for global expansion and needed to look the part, but didn’t have in-house design capacity.
Our creative translation
We partnered with Chargifi to create a strategy for ongoing activity, which we refer to as the ‘North Star’. This strategy centred their brand and informed their new visual identity.
Once this was created, Chargifi were keen to roll the new identity out across a suite of creative materials in support of the next stage in their business growth. This roll out needed creative content delivered with consistency and strategy thought.
Chargifi bolted-on a MYWW™ creative team for this busy period. Their ‘in-house’ MYWW™ created not only a Kit of Parts™ for future branding work but also executed the first wave of key design deliverables such as explainer videos and a sales deck.
By acting as a bolt-on to the Chargifi marketing team, we supported the company’s growth at a pivotal time and set them up for future success.
- Clear, strategic visual identity
- Bolt-on creative expertise
- Solid creative ‘North Star’ and Kit of Parts™
“MYWW™ were instrumental in helping us capture the essence of our goals and ambitions into our ‘North Star’ for our brand identity, and have some great ideas for executing brand messaging. They always deliver quality design work on time, when we need it.”
Irvin GrayHead of Marketing, Chargifi