There is still a huge gap between the language of creative design, and business.
All too often the word ‘design’ gets mixed up with different types of outputs and even thought processes. Design for the world of art, and design for commercial success can often get confused. So it is no wonder 'design' as a word is often referred to as the ‘colouring in part’.
Visual design is communication. Done well it holds attention. Done badly it will divert it.
At Make Your Words Work™ our mission is to bridge the gap between design and business, helping our clients understand how visual design can add value to their businesses and brands.