Whilst every in-house design team is unique – our experience has showed us that there are some very common challenges and we know how to solve them.

Our strategic consultancy bridges the gap between design and business. We work with all levels of the business, from the junior designer to the CEO. 

We know all the pain points, because we've been there. And we also know what needs to be done to take your team from good to great. Or maybe you don’t have an in-house design team yet and are not sure where to start? We can help with that too. 

"Quite simply Emma has transformed our team. Inspirational, engaging and persuasive, she has helped to us to collaboratively address our pinch points and establish an deliverable strategy for the future."
Ellie Blenkinsop, Head of Bids - Savills UK & Europe

Here are some examples of the range of challenges we have helped our clients with:

  • When you have an entrepreneurial culture, setting up your own in-house design team is a natural progression - but where do you start?

  • When a Creative Director leaves, it is time to reinvigorate and rethink your in-house design team – but how should you restructure?

  • How can your design team operate across the globe and be ready for fast growth, but with an inconsistent work load?

  • How do you turn your design team from service providers to design consultants, and help them ‘kick-start’ a more creative culture?

  • How do you get your employees to understand the importance of your brand outputs – and enable them to easily deliver?

  • How do we increase our pitch conversion rate by changing the way we deliver our content visually?

  • Have we got the brief right for our brand identity and website redesign? And who can deliver this for us?

"Our creative team at Wellcome has embarked upon a change programme to help deliver our new corporate mission. Make Your Words Work™ was invaluable in giving our leadership team an objective view of what we were doing well and what the opportunities were for greater success. Both my team and our stakeholders were reassured by Emma’s positive and diplomatic approach to consultation and are looking forward to reaping the rewards.”
Marianne Dear, Creative Lead at Wellcome Trust


In 2015 we launched the 'Good to Great' event series with our friends at AQUENT to provide a forum to help in-house design teams share ideas and best practice.

To join our Good to Great series, from speaking opportunies to attending, please email