We are a design company.
We have a proven track record of increasing pitch conversion rates,
engaging audiences and transforming in-house design teams.
When you get this right,
For your business, that can be the difference
Design can be a powerful force within your business and we can show you how.
We create beautiful pitch, proposal
and sales materials, giving you a
Targeting the media, consumers, trade
customers or your clients, we show
what you have to say in a surprising
and engaging way.
We transform procedures, company
policies and business strategy into
creative collateral that’s conducive
Establishing a vision and raising the
standards of output. Identifying where
they can have the greatest impact.
Systems and process to enable
your team to work efficiently and identifying how they can add more value to your business.
Ready to bring design resource in house but don’t know where to start? We can help you to set up or even expand your design team.
Emma Sexton, Founder
Emma created Make Your Words Work™ to enable all of her clients to use design as a powerful force within their business.
Emma has over 16 years graphic design experience working with brands such as Barclays, Boots, Coke, Disney, L’Oréal and Unilever. She has a proven track record of leading, building and transforming creative teams into profitable and highly respected design practices.
Emma combines her design expertise, coaching and interest in psychology to engage and inspire audiences. Whether transforming the way a project looks and communicates, to inspiring a design team, her passion for people ensures she always keeps the audience front of mind.She holds an MA in Design Management from the London College of Communication, is a trained business coach and a Director of SheSays, the largest global creative network for women.
Winner of the Kantar Inspiration Award, WPP WPPed Cream Award and the Future 100 Award.
What our clients say
The design of the proposal has been so
innovative that it has been used at all
stakeholder meetings to communicate what
the project is about, why it’s different and
how it will be a step change for the business.
We are down to the final two suppliers and
the feedback has been that our proposal made
the best visual impact that we are by far the
The reputation of our design team has been elevated and this has helped them to become more integral to the business.Their new found creative energy and empowerment is a massive contributor to cultural energy and client attractiveness, represented by the fact that we now have the highest proposal conversion rate in recent memory at 60%. They are the ‘facilitators of creativity’ rather than just being used at the end of the process to do the ‘pretty bit at the end’.
Managing Director and Head of Global Clients
Your approach was great – you got our company
quickly, you heard our issues clearly and your
solutions were spot on. Your design work
managed to get to what we wanted first time,
successfully balancing creativity with
commerciality. On top of that you helped us
understand how we’re articulating what we do
and managed to help us move that on to paper.
Emma led the revitalisation of our design
function. She grew the team, drove efficiency
and improved the quality of output. Emma
successfully rebranded an internal function into
an external brand, Exo. This saw the team
increase revenues and win external clients for
Chief Operations Officer